Self Publishing Books

Picking The Right Book Jacket Design To Sell

There are a lot of areas that an author needs to consider when publishing a book. Always, one consideration is the idea of cost versus the quality of the finished product and how that product will appeal (or not appeal) to the buying public. One of the biggest differences in the design area has to do with the book jacket design. In print on demand publishing, the author will usually have a choice of several low cost standard book jackets that she or he can personalize very little. With a self publishing contract, an author will have the full range of editorial assistance as well as some marketing and sales assistance. The author will also have the same full range of custom book jacket design options that an author would have in the traditional publishing arena, including a choice of color, art, and so on.

There are also online book jacket design sites that allow an author to choose a design, modify it to suit the book, and then purchase that design for use by their individual printer. This option allows the author to get a very professional book jacket design at a fraction of the cost that is usually incurred for such services.

Marketing studies show that the book jacket design is the single most important aspect in the customer's decision making process. Most readers pick up a book, look at the front then the back cover and then decides whether or not to purchase the book. Only a few books are reviewed in a given week, so it is this "pick up and choose" method that is responsible for most book sales. Even the reviewers often choose from a selection of books using this method, so it is important that the book appeal not only to the buying public, but to the reviewers as well. Experts say that the back cover of a book is as important (maybe even more important) than the front cover of the book. It is very appealing to the customer if there are quotes on the back cover (hopefully, those are glowing reviews from others) as well as a picture and very brief bio of the author.

The term "full bleed" comes from the printing business and refers to the technique that prints the colors, images, and so on over the edge of where the cover will curve over the side of the book. This method allows the color scheme, image, and so on to flow over the side of the book without having any boring white edges that are distracting to the customer as she or he views the book on the shelf. If the colors of the book jacket are unique or distinctive, this full bleed method will also make sure that those colors and / or images are visible.

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